![]() ![]() Many brands, including Jack Daniels, started to filter their spirits with charcoal, too. Smirnov pioneered the charcoal filtration method, which skyrocketed the spirit’s popularity to the whole world. Vladimir had to change the name to conform with the French spelling. ![]() The brand’s name is Smirnoff Vodka, but it came from the family name Smirnov. The brand took over the world and is now worth $3.3B today. Having just come out of bankruptcy himself, Martin bought the rights of Smirnoff for a mere $14,000, which turned out to be the best decision. Vladimir sold the rights of Smirnoff production and sales to North America to Kunnet, and Kunnet established a place in Connecticut right after the Prohibition Era ended.īecause business was bad, Kunnet contacted liquor mogul John Martin. Kunnet’s family supplied grains to the old distillery in Moscow. In 1930, Vladimir met Rudolph Kunnet, a fellow Russian who migrated to the United States. The business was more successful in Moscow, but at least he could make vodka legally. Vladimir was forced to sell the brand to the government, but because he wanted to continue the business, he fled Russia.Īfter two unsuccessful business ventures somewhere in Constantinople (now known as Istanbul) and Poland, he finally secured a deal in France and changed the brand name to Smirnoff. In 1904, however, the government in Russia took over the vodka industry to prohibit corruption and alcoholism. When he passed away in 1898, his son Vladimir took over. ![]() In 1886, he did exactly that and became the exclusive vodka supplier to the Russian royalty.īy this time, his product had dominated two-thirds of the vodka market in Russia due to its affordable prices. He wanted a vodka so exquisite that it could be served to the Russian Tsar. In 1864, Pyotr Arsenyevitch Smirnov founded a distillery somewhere in Moscow, Russia.
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